Hi, I'm Kim — a UX designer with 6+ years crafting digital products for fintech, health, and SaaS. I bridge the gap between user needs and business goals through research, prototyping, and close collaboration with product teams.
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01
Clarity over cleverness
The most elegant solution is the one users don't have to think about. I prioritize comprehension and ease above any impulse to impress.
02
Research first, always
Opinions are loud; evidence is quiet. I build my recommendations on a foundation of real user data, not gut feelings.
03
Design is a conversation
Great outcomes come from working closely with engineers, PMs, and stakeholders — not handing off files. I show up across the whole process.
Selected Work
04 projects
CX - Onboarding
Redesigned the end-to-end onboarding experience, reducing drop-off by 34% through progressive disclosure and contextual guidance.
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CX - Online Banking
Redesigned the core online banking dashboard for 200k+ users, surfacing actionable insights through contextual data grouping and smart defaults.
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Branch Account Opening and Servicing
Simplified a 14-step onboarding flow into 5 adaptive screens, lifting completion rates from 42% to 78% while reducing support tickets by half.
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Digital One Consumer Experience
Built a scalable design system used across 4 product teams. Established component standards, accessibility guidelines, and a shared token library.
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Designer. Researcher. Collaborator.
I'm Kim Busch, a UX designer based in New York City with 6+ years of experience working across fintech, healthcare, and enterprise SaaS. I believe the best design is invisible — it removes friction so people can focus on what actually matters.
My process is rooted in research. Before I sketch anything, I want to understand the problem from multiple angles: user interviews, competitive audits, analytics deep-dives. Then I prototype fast, test often, and refine based on what I learn — not assumptions.
Outside of work, I teach a UX fundamentals workshop, contribute to open-source accessibility tooling, and spend way too much time in coffee shops with a sketchbook.
Currently open to full-time roles and select freelance engagements.
Expertise
User Research
Prototyping
Design Systems
Accessibility
Figma
HTML / CSS
01
Clarity over cleverness
The most elegant solution is the one users don't have to think about. I prioritize comprehension and ease above any impulse to impress.
02
Research first, always
Opinions are loud; evidence is quiet. I build my recommendations on a foundation of real user data, not gut feelings.
03
Design is a conversation
Great outcomes come from working closely with engineers, PMs, and stakeholders — not handing off files. I show up across the whole process.
Visuals
A showcase of visual craft — iconography, motion, and brand identity.
Iconography
Custom icon sets designed for clarity, consistency, and scalability.
Add
Check
Search
Download
Lock
Location
Clock
Chart
Star
Animation
Motion principles applied to UI components — communicating state, feedback, and delight.
Loading
Pulse
Bounce
Audio Wave
Draw
Morph
Logos
Brand marks and wordmarks — replace with your own work.
Placeholder A
Placeholder B
Placeholder C
Wordmark
Design Projects
Onboarding2024
CX - Onboarding
Redesigned the end-to-end onboarding experience, reducing drop-off by 34% through progressive disclosure, contextual guidance, and smart defaults based on user intent.
User ResearchInformation ArchitectureUsability TestingFigma
View Project Details
Online Banking2024
CX - Online Banking
Redesigned the core online banking dashboard for 200,000+ users. The goal was to surface actionable financial insights without overwhelming users with raw data — led through research, IA restructuring, and iterative usability testing.
A telehealth startup needed to dramatically improve the conversion rate of their 14-step patient onboarding flow. Through user journey mapping, contextual inquiry, and A/B testing, we redesigned it into 5 adaptive screens with smart defaults and inline help.
Four product teams, one fragmented visual language. I led the creation of Forge, a comprehensive design system that unified component standards, accessibility guidelines, motion principles, and a shared token library across the entire product suite.
